Case Studies

CCI - CBF Week: Reaching a much wider and more diverse audience

Traditionally, the Caribbean Challenge Initiative (CCI) and Caribbean Biodiversity Fund (CBF) held CCI-CBF Week in-person, but due to COVID-19, it needed to move online. 

We were selected to promote this event due to our team’s expertise for running successful large scale global virtual events and strong ties with the Caribbean.

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See the work

About

CCI-CBF Week’s focus was nature-based solutions for the joint future of the Caribbean. We were asked to create high-quality digital content for promotion and to attract attendees.

 

Our work included designing and setting up an event website as well as creating CCI-CBF Week social media profiles. We build a customized website and engaging social media posts that delivered registrations.

Our Approach

During the lead up to the CCI-CBF Week, Island Innovation helped to create a complete website to advertise the summit including a speaker biography. The agenda section included a full list of the sessions.

 

Our team also helped to set up CCI-CBF Week profiles on Facebook, Instagram, Twitter and LinkedIn where daily posts were shared. To help amplify reach Island Innovation accounts engaged in the original posts through comments and shares. Posts included high-quality images, videos, engaging articles, and relevant hashtags and continued during the event. Finally, we uploaded all sessions to the event’s YouTube channel.

What’s next for the CCI-CBF Week?

Prior to the CCI-CBF virtual event, the CCI and CBF teams viewed the switch to a virtual event as more of an inconvenient necessity, rather than a long-term change. Following the success of the virtual event, they are now aware of all the major advantages including increased attendance.


Virtual event advantages include the option of cheaper tickets due to not needing to book a venue, as well as opening the event up to a far larger and more diverse audience and speakers. Travel to and from the Caribbean, where the event has regularly been held, as well as accommodation, can be prohibitively high, thus limiting the number of people who were able to attend the in-person event. In addition, the time necessary to travel to and from the event may have made it unfeasible for some attendees and speakers in the past. Many of these barriers are eliminated through switching to virtual events, so the 2021 CCI-CBF Week and subsequent years ahead will likely be held virtually, or in a hybrid style (in-person and virtual).

Let's work together

Our team of experts working together remotely across the world, create customized services to help deliver and exceed the results you are looking for.

Launch a successful event

We support you at every step to develop a successful virtual or hybrid event, including content, promotion, live management and technical system design.

Amplify the impact of your brand

Our communication services include copywriting, newsletter creation, PR, web design and social media strategy.

Gain visibility within our network

Showcase your products and services to our audiences and promote your organization to potential clients.

Case Studies

Our Services

Island Innovation Agency

We are a full-service marketing and public relations agency which offers unique insights into islands and sustainability

Island Innovation Services

Amplify your impact, create new opportunities

Through our services, we support the growth of organizations that develop sustainability projects or invest in island regions. Our guidance ranges from strategic advice to project coordination. We consistently achieve excellent results for our clients, thanks to our highly experienced team and our extensive reach in the sustainability market.

Support founders and/or community leaders who want to positively impact the world. Align your brand with the most innovative projects driving sustainable development further.
We provide great media relations services to enhance your brand exposure. Through crafting an attractive narrative, producing and distributing press releases, and pitching journalists with stories, we spread the word about innovative organizations and their endeavors worldwide.
Virtual and hybrid events are ideal to promote your initiatives to a global audience. We are the only social enterprise to create bespoke events for organizations looking to connect with island communities and stakeholders.
We present online communities as a tool for fostering innovation and strengthening communications. Through building online spaces to exchange knowledge, resources, and support, you can facilitate the achievement of shared goals.
Our digital marketing services include copywriting, web design, social media strategy and management. We can also deliver a comprehensive strategic plan and training for your team and help them maximize the success of your marketing strategy.
We develop creative ways of promoting your destination and its unique benefits to attract visitors, remote workers, investment, and businesses. Count on our expert team to help you turn sustainable tourism into a driver of socio-economic progress.
Showcase your products and services to our audiences and promote your organization to potential clients. We offer several sponsorship opportunities for our annual events, as well as paid insertions on our newsletter, social media, and more.

We are a full-service marketing and public relations agency which offers unique insights into islands and sustainability

We combine technical expertise with creativity to achieve meaningful results and send messages that matter. Need help with developing a consistent strategy for amplifying the impact of your brand or project? 

We are commited to help:

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Discover the power of our community

We deliver value to our clients through our expertise, experience and unique international perspectives. We can help you and your projects reach a new audience, by helping you to connect with our growing and engaged network.

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Send us a message to discuss your project today!

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The Island Innovation team delivers expert knowledge and experience related to a number of niche topics. Also, we have an engaged global island network, meaning that if we don’t have the experience in-house, we can help you identify the right experts for your project.
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Our expertise in sustainable development, community building and humanized communications makes us thrive in competitive markets. We have access to a unique exchange of knowledge through our global network of more than 130,000 engaged members. Island Innovation is a trusted resource within island communities and only works with organizations which support our mission.

Many organizations invest in building communities to create authentic relationships among their customers, employees, partners, and audiences. We will help you start a community from scratch, provide inspiring information about your purpose, highlight your values and keep your members engaged.

Do you want to be part of a global network of island changemakers?