Greece is embarking on a sustainable transformation of its tourism sector, beginning with a new ‘laboratory’.
Teaming up with international tourism company TUI, the country has created the “Co-Lab” which will be located on Rhodes Island – one of the most popular destinations in Greece.
The big targets of the Co-Lab are to protect biodiversity and conserve resources while creating more jobs for local people in the process. TUI and the Greek government have also committed to the EU’s carbon neutral by 2050 goal.
A team of sustainability experts will work with Rhodes Island’s administration to come up with new ways to collaborate with locals for transformation projects to the environment.
“Tourism has positive effects: better opportunities for education and work, higher environmental standards and more prosperity,” Thomas Ellerbeck, chairman of the Board of Trustees of the TUI Care Foundation says.
