Destination Marketing

We design tailored strategies to promote your destination to a broader audience

Destination Marketing Services

Highlight what makes your destination unique

Promote your destination to a broader audience, attract more and better visitors to boost your local economy. We can help you at every step of the way to create successful remote work and sustainable tourism programs.

Boost the visibility of your destination

We design tailored strategies to promote your destination to a broader audience by highlighting what makes it unique. Our team will assist you in attracting more visitors and boosting the local economy by establishing your location as a desirable holiday destination. We focus especially on sustainable tourism and remote work initiatives.

Our experts will help you...

Develop a consistent strategy

Do you want to effectively communicate your destination, but are unsure of where to start? Putting together a strategy can be overwhelming, especially if online communication is new to you. Our job is to develop a personalized plan that helps you deliver your goals.​

Define your unique selling points

Our team will help you to clearly define what makes your destination unique. There are a huge range of ways a destination can stand out, such as unique activities to offer visitors, or natural features, like mountains, beaches or volcanoes.

Brand Your Destination

Being consistent with your promotional messaging and design elements helps your destination to stand out. Our team can help you develop a coherent color scheme, a tagline that highlights your values, hashtags for people to use on social media, and more.

Reach the right audiences

Identifying your target audiences is crucial to amplify your messages and create relevance for your destination. We will help you think about who is likely to visit the destination and for what reason, so that we can develop a consistent brand and messaging strategy.

Develop sustainable tourism practices

Investing in sustainable tourism is crucial to the overall sustainability of your destination, besides attracting better tourists. We can help you develop successful programs for community and rural tourism, ecotourism, remote work and more.

Achieve positive results

Our services are designed to drive your tourism industry forward by improving your online visibility and presence and helping you attract more visitors.

Our Destination Marketing Services

Remote work programs

Islands are developing remote work programmes to attract long-term visitors and drive growth to their local economies. However, the volume of programs is quickly increasing, and differentiating your offer to attract the right audience is challenging. Island Innovation offers a unique insight to this audience, which allows us to develop and promote a program for your island that is both sustainable and economically viable.

Create your own remote work program

Develop your remote work program

​​We can help you with every element of your remote worker program; from establishing your ideal visitor profile, to project development and execution. Our team will work with you to establish clear objectives for your program and ensure you achieve them within your desired timeframe.

Promote your remote work program

If your remote program isn’t getting the volume of applications you’d hoped for, we can develop a marketing plan that will significantly increase awareness and demand. We have a highly engaged nomad audience and will design a social media strategy that supports your objectives.

Build a community and developing relationships for repeat visitors

​​We can help you with every element of your remote worker program; from establishing your ideal visitor profile, to project development and execution. Our team will work with you to establish clear objectives for your program and ensure you achieve them within your desired timeframe.

Gather data about remote workers

It is essential to understand remote workers before designing a program. We can help you better understand which types of remote workers are likely to be attracted to your destination and the types of infrastructure and facilities they will be searching for. Better understanding your audience helps make your program a future success.

Request a free
30-minute consultation

How We Work

Step 1

Initial Consultation

We discuss your goals, ambitions and pain points, getting to the heart of your destination marketing needs.

Step 2

Data Gathering & Analysis

We dig into your data, assessing insights and analytics to identify areas of improvement and growth.

Step 3

Marketing Strategy Setting

We set an initial destination marketing strategy based on your unique requirements and objectives.

Step 4

Execute & Learn

By tracking what is working and what could be optimized, we are constantly evolving your strategy.

Any questions about our services?

Frequently Asked Questions

The most effective way to decide which of our services is the best fit is to get in touch with your specific requirements. Following this, we can then arrange a call or video meeting with you to discuss your goals in more detail and identify the best solution. Please contact us here.
Our expertise in sustainable development, community building and humanized communications makes us thrive in competitive markets. We have access to a unique exchange of knowledge through our global network of more than 130,000 engaged members. Island Innovation is a trusted resource within island communities and only works with organizations which support our mission.

Ready to take the next step?

Talk to Audrey!

Send us a message to discuss your project today!

Our Services

Island Innovation Agency

We are a full-service marketing and public relations agency which offers unique insights into islands and sustainability

Island Innovation Services

Amplify your impact, create new opportunities

Through our services, we support the growth of organizations that develop sustainability projects or invest in island regions. Our guidance ranges from strategic advice to project coordination. We consistently achieve excellent results for our clients, thanks to our highly experienced team and our extensive reach in the sustainability market.

Support founders and/or community leaders who want to positively impact the world. Align your brand with the most innovative projects driving sustainable development further.
We provide great media relations services to enhance your brand exposure. Through crafting an attractive narrative, producing and distributing press releases, and pitching journalists with stories, we spread the word about innovative organizations and their endeavors worldwide.
Virtual and hybrid events are ideal to promote your initiatives to a global audience. We are the only social enterprise to create bespoke events for organizations looking to connect with island communities and stakeholders.
We present online communities as a tool for fostering innovation and strengthening communications. Through building online spaces to exchange knowledge, resources, and support, you can facilitate the achievement of shared goals.
Our digital marketing services include copywriting, web design, social media strategy and management. We can also deliver a comprehensive strategic plan and training for your team and help them maximize the success of your marketing strategy.
Showcase your products and services to our audiences and promote your organization to potential clients. We offer several sponsorship opportunities for our annual events, as well as paid insertions on our newsletter, social media, and more.

We are a full-service marketing and public relations agency which offers unique insights into islands and sustainability

We combine technical expertise with creativity to achieve meaningful results and send messages that matter. Need help with developing a consistent strategy for amplifying the impact of your brand or project? 

We are commited to help:

Platform

Discover the power of our community

We deliver value to our clients through our expertise, experience and unique international perspectives. We can help you and your projects reach a new audience, by helping you to connect with our growing and engaged network.

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Academic Partners

Ready to take the next step?

Talk to Audrey!

Send us a message to discuss your project today!

The most effective way to decide which of our services is the best fit is to get in touch with your specific requirements. Following this, we can then arrange a call or video meeting with you to discuss your goals in more detail and identify the best solution. Please contact us here.
Our expertise in sustainable development, community building and humanized communications makes us thrive in competitive markets. We have access to a unique exchange of knowledge through our global network of more than 130,000 engaged members. Island Innovation is a trusted resource within island communities and only works with organizations which support our mission.

Many organizations invest in building communities to create authentic relationships among their customers, employees, partners, and audiences. We will help you start a community from scratch, provide inspiring information about your purpose, highlight your values and keep your members engaged.