Destination Marketing Services
Highlight what makes your destination unique
Promote your destination to a broader audience, attract more and better visitors to boost your local economy. We can help you at every step of the way to create successful remote work and sustainable tourism programs.
Boost the visibility of your destination
We design tailored strategies to promote your destination to a broader audience by highlighting what makes it unique. Our team will assist you in attracting more visitors and boosting the local economy by establishing your location as a desirable holiday destination. We focus especially on sustainable tourism and remote work initiatives.
Our experts will help you...
Develop a consistent strategy
Do you want to effectively communicate your destination, but are unsure of where to start? Putting together a strategy can be overwhelming, especially if online communication is new to you. Our job is to develop a personalized plan that helps you deliver your goals.
Define your unique selling points
Our team will help you to clearly define what makes your destination unique. There are a huge range of ways a destination can stand out, such as unique activities to offer visitors, or natural features, like mountains, beaches or volcanoes.
Brand Your Destination
Being consistent with your promotional messaging and design elements helps your destination to stand out. Our team can help you develop a coherent color scheme, a tagline that highlights your values, hashtags for people to use on social media, and more.
Reach the right audiences
Identifying your target audiences is crucial to amplify your messages and create relevance for your destination. We will help you think about who is likely to visit the destination and for what reason, so that we can develop a consistent brand and messaging strategy.
Develop sustainable tourism practices
Investing in sustainable tourism is crucial to the overall sustainability of your destination, besides attracting better tourists. We can help you develop successful programs for community and rural tourism, ecotourism, remote work and more.
Achieve positive results
Our services are designed to drive your tourism industry forward by improving your online visibility and presence and helping you attract more visitors.
Our Destination Marketing Services
- Remote work programs design and promotion
- Ecotourism programs design and promotion
- Content Creation
- Public Relations
- Web Design
- Email Marketing
Remote work programs
Islands are developing remote work programmes to attract long-term visitors and drive growth to their local economies. However, the volume of programs is quickly increasing, and differentiating your offer to attract the right audience is challenging. Island Innovation offers a unique insight to this audience, which allows us to develop and promote a program for your island that is both sustainable and economically viable.
Create your own remote work program
Develop your remote work program
We can help you with every element of your remote worker program; from establishing your ideal visitor profile, to project development and execution. Our team will work with you to establish clear objectives for your program and ensure you achieve them within your desired timeframe.
Promote your remote work program
If your remote program isn’t getting the volume of applications you’d hoped for, we can develop a marketing plan that will significantly increase awareness and demand. We have a highly engaged nomad audience and will design a social media strategy that supports your objectives.
Build a community and developing relationships for repeat visitors
We can help you with every element of your remote worker program; from establishing your ideal visitor profile, to project development and execution. Our team will work with you to establish clear objectives for your program and ensure you achieve them within your desired timeframe.
Gather data about remote workers
It is essential to understand remote workers before designing a program. We can help you better understand which types of remote workers are likely to be attracted to your destination and the types of infrastructure and facilities they will be searching for. Better understanding your audience helps make your program a future success.
