Why you should watch this webinar
Chinese outbound tourism will start again in 2021, recovering faster than other source markets and becoming evermore dominant as an international tourism market in the coming decade. However, based on the mixed experiences with Chinese mass market tourism in the past in addition to the development of new needs and expectations of Chinese travellers in 2020, a more sustainable and satisfaction-based approach to the Chinese market is needed. This is true especially for destinations with limited carrying capacities and fragile ecosystems like most islands.
The webinar offers new approaches and strategies for a successful long-term engagement with Chinese visitors. The webinar is lead by Island Innovation in coordination with Prof. Dr. Wolfgang Arlt, the CEO of COTRI China Outbound Tourism Research Institute. Speakers from China and several tourism markets share their insights and answer live questions from the audience.
