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Project launch, acceleration advice and sustainability planning

Need advice on how to successfully market and launch your sustainable organisation? We consult on digital marketing tactics such as social media, email marketing, videos and podcasts to help our client’s initiatives get off the ground.

If your project is already underway we can advise you on how to accelerate its success. Should your initiative require crowdfunding or crowd investment, we are able to help you develop and execute this.

Island Innovation helps organisations track and measure their environmental impact and find new strategies to improve its sustainability. We evaluate the impact your organisation is having on the environment, and develop strategies to minimise it. Data related to your current sustainability levels is analysed and reporting demonstrates these findings in an accessible format for your team.

Shifting your organisation to become more sustainable will positively impact society, save you money, as well as improve your public image. Working with our team assures that your project succeeds, thus substantially increasing the respectability of your organisation whilst saving you considerable time and expense by reducing the risk of failure. By utilising our network of relevant connections your project will be communicated to the relevant people to maximise its success.

In-house consultancy support

Are you looking for long term support to develop and promote your in-house project? We provide ongoing strategic advice and support for teams and can tailor this experience according to the needs of your project.

One of our team can temporarily join your organisation, bringing a new and distinct perspective on development projects. They would work as an advisor for long-term programs, providing feedback and planning advice. This service is tailored for any organisation whether a for-profit company, academic institution, government body or social enterprise, that requires longer-term support for project development and promotion.

Enhanced levels of support over a longer period of time, maximise the chances of your project becoming a success. Switching to sustainable practices is not something that can always be achieved quickly. Through our help, your team is supported every step of the way.

Market entry and government relations

Being unsure of how to turn vision into a reality or being confronted by an administrative bottleneck are common challenges. We can help you through leveraging our international network and using our expertise to get your initiative to where it needs to be.

Our team produces high-quality reports, detailed market research and in-depth analysis. Another benefit of working with Island Innovation is that we can offer introductions to key stakeholders relevant to your project.

This arm of our consultancy service is perfect for organisations that need assistance in the exact steps needed to launch their idea. The Island Innovation team helps you to enter the market as we bring international expertise as well access to our extensive network which includes policymakers and a variety of significant global organisations.

Research and Report Writing

We produce and promote high-level publications for your audience including whitepapers, market research and blogs. Considerable work goes into producing our content. Whether this is a thoroughly researched report, market research that stands up to scrutiny or in-depth blog posts packed with theories, thoughts and practical advice based on factually based sources rather than surface-level opinions or simple anecdotes.

This service is designed for organisations, whether they are a company, academic institution, governmental department or social enterprise. All we need is a consultation call and a brief description of what you’re looking for.

By working with us, you save your team both time and stress. Also, your research will stand up to scrutiny and be of a standard your organisation will be proud of.

Virtual event launch or acceleration advice

We help you successfully market and launch your virtual event through the creation of graphics, text and videos and by using social media platforms, email marketing and PR. If your virtual event has already started we can advise you on how to accelerate its success or how to convert your event into evergreen content.

This service is for companies, academic institutions or government bodies who have a virtual event or webinar series and are looking at ways to maximise its impact as well as gaining increased awareness and attendance.

Working with the Island Innovation team assures that your virtual event succeeds. Thus, increasing the respectability of your organisation whilst saving you considerable time, as well as money by reducing the risk of failure.

Virtual event planning

Are you aiming to design and launch your virtual event, but are unsure of where to start? We can provide advice about all aspects of how to plan a virtual event including how to successfully reach out to prospective speakers, which technology to use, how to gain maximum exposure to as large an audience as possible using social media and email, and many other aspects.

Island Innovation will deliver the core elements of event planning including:

• Theme selection and/or refinement
• Running time
• Number and authority of speakers
• Attendee aspirations
• Pre and post-event promotion
• Platform and technology requirements
• Sponsor acquisition

Creating an online event can be challenging when you are doing it for the first time. Our clients benefit from our considerable experience in developing, promoting and hosting virtual events and webinars. We will be with you every step of the way when it comes to making your event a success.

Virtual event sponsorship

If you want all the exposure of the event without the organisation, why not sponsor an Island Innovation event? We run two annual events, the Virtual Island Summit and the Island Finance Forum, as well as webinars throughout the year.

Our online events are well attended, covered in the press internationally, and attract phenomenal speakers. More importantly, they deliver incredible content to the participants through sharing good practices and showcasing innovative case studies and solutions and allowing participants to learn from each other.

Sponsoring the Island Finance Forum, for example, is the perfect way to connect and engage with your audience. Partner with us and get exposure across the world to over 500+ islands, a community of 70,000 members including finance and insurance leaders, local and national governments, private sector and utilities, research institutions and NGO’s.

There are several different ways you can sponsor an event including keynote and satellite event opportunities.

Virtual event training

Is your organisation planning to run a virtual event, but you need someone to help train your team in how to do this? Our team has extensive experience in setting up, promoting and running virtual events, and we will fully train your team in every aspect of how to successfully do this themselves.

This includes all the core aspects including:

• Planning an engaging and interesting topic
• Setting up an event page on your website
• Using email, social media and other tools for event promotion
• Reaching out to potential speakers
• How to moderate or speak engagingly at a virtual event

This service is ideal for companies, academic institutions or government bodies who want to ensure their team is fully trained in how to plan, set-up and run a successful virtual event and has the right tools at their disposal. This sets you up for future success as they will be able to continually deliver engaging virtual events that reach the right audiences and successfully deliver the results you are aiming for.

Digital marketing training and workshops

We train your team on how to optimise digital marketing and online communication channels. This includes, but is not limited to, social media, email marketing, paid advertising, videos and podcasts.

In addition to the training, we provide clear management and communication guidelines to develop your organisation and grow the reach and engagement of your online media. Island Innovation’s social audience has grown to over 127,000 people, and we have gained 25,000 newsletter subscribers in just three years. We will share everything we have learned on this journey with your team.

This service is ideal for companies, academic institutions and government bodies who want to ensure their team is fully trained in digital marketing and has the right tools at their disposal. This sets you up for future success as they will be able to continually deliver high-performance campaigns.

Digital marketing strategy and set up

Do you want to effectively market your sustainable organisation and communicate your expertise, but are unsure of where to start?

Deciding which digital marketing channel to focus on can be overwhelming, especially if online communication is new to your organisation. Developing a marketing strategy helps understand which channels are best for your audience.

We have helped numerous clients launch and gain exposure through social media, emails, and website optimisation. It might be that one, or a combination of these channels are right for you. It is our job to develop a marketing strategy that helps you deliver your goals.

This service is ideal for companies, academic institutions and government bodies who want new ways to connect with their audience. Shifting your organisation’s marketing to online channels increases the number of people your organisation reaches. This will improve your public image, increase the impact of your message and the interest in your organisation, leading to greater profitability and inward investment.

Retained digital marketing and communications services

One of our team can join your organisation on a long-term contract to manage your digital marketing. They’d work as an advisor on your marketing strategy and work with our team to run your marketing channels including; blog, email newsletter, social media and YouTube.

This service can be tailored for any organisation whether a for-profit company, academic institution, government body or social enterprise, that requires longer-term support for digital marketing and communications.

Enhanced levels of support over a longer period of time maximise the chances of your marketing becoming a success. Switching to digital marketing and communications is not something that can always be achieved quickly. Through our help, your organisation is supported every step of the way.

Sponsor or collaborate on Island Innovation communication

Island Innovation’s social audience has grown to over 127,000 people, and we have over 25,000 newsletter subscribers. Our community grows weekly, and we are a trusted authority on island news, innovations and sustainability.

We champion clients who align with our vision, support the Sustainable Development Goals and drive positive change on our platform. There are several ways in which you can communicate with our network. Either by engaging our marketing services or by sponsoring our communications.

Island Innovation has a weekly newsletter where content can be sponsored as well as partnership opportunities for articles, blogs and webinars.

Speaker services for virtual and in-person events

Guest speaking on podcasts

Workshop attendance

In a one-day training workshop, James can discuss with your team case studies and programs designed to encourage entrepreneurship in peripheral regions and opportunities for implementation, as well as what steps your organisation needs to take to increase its sustainability.

This service is right for organisations, whether they are a company, academic institution, governmental department or social enterprise who require a speaker for their planned one-day team training workshop. All we need is a consultation call and a description of what topics you want the workshop to cover.

James’ training workshops are an opportunity to share his knowledge of sustainable development and communications and create actionable solutions and new directions for your organisation. His extensive experience in helping to train a variety of organisations including NGOs, for-profit companies, academic institutions and governments means his workshops will allow your team to successfully reach its sustainability and communications goals.

1-1 coaching

Examples of the different ways you can engage James for coaching are:

• Improvement of your personal brand including an online presence analysis
• Project development with a sustainability focus
• Development of a 100% remote working company
• Presentation skills for virtual events
• Identifying and developing sustainable partnerships
• Virtual event organisation and optimisation
• Development of your professional network and introduction to key contacts

All coaching is tailored according to your specific needs and is carried out via virtual meetings, so geographic location is not a limitation! This service is for individuals who are looking for tailored advice but are unable to engage our consultancy services.

James has a wealth of experience and knowledge related to sustainable development, renewable energy, small island developing states (SIDS), virtual events, remote work and effectively building online personal brands. Through the coaching sessions, James will help you reach your goals, with exercises specifically adapted to your needs.

Market research for the growth of a sustainable business

Having trouble sourcing and producing high-quality research can be a significant issue for any business. With near-limitless information available across the internet, it is difficult to know what sources to trust. It also takes significant amounts of time to read through academic journals, websites, reports and other sources. Our team will produce high-quality market research for your sustainable business to help it to outperform its competitors, continue to innovate and grow successfully.

This service is ideal for companies that are looking to become more sustainable or those who want to launch a sustainable product or service.

Report writing for lead generation

Expanded text: Report writing for lead generation
Are you looking to produce a report highlighting the results of the use or implementation of your businesses’ sustainable products or services, to generate profitable new leads? Or do you need a report to effectively showcase the sustainability work that your non-profit organisation has been involved in and the positive results this has produced, to increase fundraising?

We produce clearly presented and easy to read reports which your organisation can use to effectively showcase its products, services or projects to generate new leads.

A high-level report can be a highly effective lead generation tool for your organisation. The Island Innovation team has extensive experience in producing reports of this nature. By hiring our team for this work you can be assured of a report that will help to generate new leads or increase fundraising, while also saving your team time.

Whitepaper production to promote a sustainable solution, product or service

Do you need a high-quality whitepaper written in a persuasive academic style to help promote a sustainable product, service, technology or methodology that your organisation offers? The Island Innovation team can produce high calibre whitepapers, to perfectly fit your specific needs.

After a consultation with your team to ascertain the specific details of the of the whitepaper our team will get to work and put together a whitepaper that will be of tremendous benefit to your organisation.

This service is for businesses and non-profit organisations that wish to influence current or prospective customers’/donors’ decisions using factual evidence. We also produce whitepapers for governments, to help them present legislation and policies and gauge public reaction.

A whitepaper is a highly effective method to help persuade individuals or other businesses that your organisation’s offering is the superior choice. Writing a high-quality whitepaper involves extensive skill and time, as they are generally at least 2,500 words in length.